DiscoverRooted By ArpitharaiHow Fashion Media Can Drive Real Change | With Salil Chawla
How Fashion Media Can Drive Real Change | With Salil Chawla

How Fashion Media Can Drive Real Change | With Salil Chawla

Update: 2025-06-22
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This week on ‘Style Meets Sustainability,’ I’m in conversation with Mr. Salil Chawla, Director at DFU Publications—an influential figure who has spent 35+ years navigating and reporting on the fashion and textile industry.

We talk about the power of storytelling in fashion media, how trade publications can support sustainability, and the growing influence of platforms like Easitex in enabling circular systems.

This conversation offers a rare, thoughtful lens on what it means to shape change from behind the scenes—and how the right information can empower everyone, from designers to manufacturers.

Tune in if you’re building, studying, or simply curious about what fashion could look like when innovation meets awareness.


CHAPTERS

0:00 Introduction

1:38 Journey into fashion and textile media world

4:16 Major trends in the apparel and retail sector

7:33 sustainability and circular fashion mean for big media platforms

12:39 What would be the steps for consumers to take?

16:40 Example of a brand or retailer using circular systems effectively

22:52 What can regular people do to make fashion more eco‑friendly?

30:30 How can media groups educate both brands and consumers?

36:56 DFU Publications content strategy to cover sustainable fashion

42:54 Challenges faced promoting eco‑fashion topics in the media

47:55 Advice to young professionals in sustainable fashion media

51:27 Where would you see the fashion & textile media in the next five years?

53:55 One message for our listeners about conscious fashion

57:59 Snappy seconds

1:04:32 Thank you

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How Fashion Media Can Drive Real Change | With Salil Chawla

How Fashion Media Can Drive Real Change | With Salil Chawla

Arpitharai